Linking policy

Linking policy: cover

1.     This template legal document was produced and published by SEQ Legal LLP.

2.     We control the copyright in this template, and you may only use this template in accordance with the licensing provisions in our terms and conditions.

3.     The current version of our terms and conditions is available at:

4.     You will need to edit this template before use. Guidance notes to help you do so are set out at the end of the template. During the editing process, you should delete those guidance notes and this cover sheet. Square brackets in the body of the document indicate areas that require editorial attention. “ORs” in the body of the document indicate alternative provisions. By the end of the editing process, there should be no square brackets left in the body of the document, and only one alternative from each set of alternatives should remain. Elements may be specified as optional in the accompanying notes, but that does not mean that they are in all cases removable. Depending upon the circumstances, an optional element may be: (i) required by law; or (ii) necessary to ensure that the document is internally consistent.

5.     The template is intended for use on websites that are run by operators situated in England and Wales and focused on users situated in England and Wales; it can be adapted for use in relation to other jurisdictions, although this should only be done by someone with the requisite familiarity with the law of the relevant jurisdiction.

6.     If you have any doubts about the editing or use of this template, you should seek professional legal advice.

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Linking policy

1.       Introduction

1.1    We welcome links to our website made in accordance with the terms of this policy.

1.2    [This policy is intended to assist you when linking to our website.] OR [By using our website you agree to be bound by the provisions of this policy.]

2.       Links to our website

2.1    Links pointing to our website should not be misleading.

2.2    Appropriate link text should always be used in links pointing to our website.

2.3    From time to time we may update the URL structure of our website and, unless we agree in writing otherwise, all links should point to [URL(s)].

2.4    You must not use our logo to link to our website (or otherwise) without our express written permission.

2.5    You must not link to our website using any inline linking technique.

2.6    You must not frame the content of our website or use any similar technology in relation to the content of the website.

3.       Links from our website

3.1    Our website includes hyperlinks to other websites owned and operated by third parties; such hyperlinks are not recommendations.

3.2    We have no control over the contents of third party websites, and we accept no responsibility for them or for any loss or damage that may arise from your use of them.

4.       Removal of links

4.1    You agree that, should we request the deletion of a link to our website that is within your control, you will delete the link promptly.

4.2    If you would like us to remove a link to your website that is included on this website, please contact us using the contact details below. Unless you have a legal right to demand removal, such removal will be at our discretion.

5.       Variation

5.1    We may amend this policy at any time by publishing a new version on our website.

6.       Our details

6.1    This website is owned and operated by [name].

6.2    Our principal place of business is at [address].

6.3    You can contact us:

(a)    [by post, using the postal address [given above]];

(b)    [using our website contact form];

(c)    [by telephone, on [the contact number published on our website from time to time]]; or

(d)    [by email, using [the email address published on our website from time to time]].

[additional list items]

Linking policy: drafting notes

Hyperlinks are one of the central features of the world wide web. Many visitors will arrive at a website through links. Also, search engines count links when ordering website rankings and, in general, more links mean better rankings in the search engine results pages.  Most webmasters will want to encourage links to their websites.  The purpose of this document is to help website operators control such linking.  The provisions of the template cover both: (i) links published on the website; and (ii) inlinks from other websites.   Unless you can establish a contractual relationship with the relevant person, provisions that purport to regulate inlinks are likely to be unenforceable.

Section 1: Introduction

Section 1.2

  • Is this document intended to be binding, or does it merely offer guidance related to linking?

Section 2: Links to our website

Section 2.2

Optional element.

Section 2.3

Optional element. Will linking website operators be asked to link to a particular URL or URLs?

  • Identify the relevant URL or URLs.

Section 2.4

Optional element.

Section 2.5

Optional element.

Section 2.6

Optional element.

Section 3: Links from our website

Optional element.

Section 4: Removal of links

Optional element.

Section 5: Variation

Optional element.

Section 6: Our details

Optional element.

Section 6.1

  • What is the name of the company, partnership, individual or other legal person or entity that owns and operates the website?

Section 6.2

Optional element.

  • Where is the relevant person’s head office or principal place of business?

Section 6.3

Optional element.

  • By what means may the relevant person be contacted?
  • Where is the relevant person’s postal address published?
  • Either specify a telephone number or give details of where the relevant number may be found.
  • Either specify an email address or give details of where the relevant email address may be found.